The rapper appears to have done just that with his latest album, Honestly, Nevermind, and people are having a field day with jokes about it on Twitter Dot Com. It’s shaping up to be one of those rare days online that are funny and rewarding, with Forever 21, H&M, and Zara jokes galore.
Drake’s surprise album Honestly, Nevermind dropped at midnight Friday, June, 17, and people immediately started to make similar observations about the vibe. That takeaway? The album sounds like the kind of music you’d hear at mall stores like Forever 21, Zara, and H&M.
We’ve all been there (if you haven’t, you’re so lucky): In desperate need of affordable, trendy clothes, you stumble into one of these stores; the music is always blaring, and it’s always the same kind of music—something you might also hear at the club on a Saturday night at 11 p.m. And at the same volume. Over the past decade, the specific sound has become synonymous with fast-fashion shopping. And for some reason, Drake’s album sounds exactly like that music. It’s like I’m trying on a matching set from Zara in 2019 all over again!
So many people made the mall-store connection to Drake’s album on Twitter that Forever 21 and Zara started trending on the site. And every single tweet is iconic, to say the least.
Here’s some of the best tweets of the Drake mall-music roast: